A Look at the Company Behind the Revolutionary Cooking Appliance

Instant Pot® is the number one selling brand on Amazon.com with one of the highest overall customer ratings. An Instant Pot® Community on Facebook boasts over 1M+ highly engaged members and is rapidly growing as a resource for Instant Pot® users to share recipes, offer tips, product suggestions and ask questions.

It’s no surprise that thousands of positive online customer reviews exclaim sheer enthusiasm, excitement and praise for the product, along the lines of: “I LOVE my Instant Pot®!”; “Game changer for food prep” and “An absolute godsend…” Today, Instant Pot® products are available at all major retailers in addition to Amazon.com. All this is just the beginning for a company that set out to develop a brand that meets the needs of consumers with active, busy, healthy and environmentally conscious lifestyles.



Instant Brands Inc. was founded in 2009 by a team of Canadian technology veterans who set out to explore the food preparation category based on their own personal life experiences. Their objective was to find solutions that would enable busy families and professionals to prepare quality food in less time, promoting better eating and reducing the consumption of fast food.

In late 2010, after eighteen grueling months of research, design and development they introduced the Instant Pot® CSG Multi-Use Programmable Pressure Cooker. The product was developed with an advanced microprocessor and incorporated the functions of five cooking appliances into one: pressure cooker, slow cooker, rice cooker, steamer and warmer. This introduction was greatly successful, propelling the team to continue to develop even more versatile products to meet the growing needs of their target audiences.

Each subsequent Instant Pot® product introduction has raised the bar on functionality, user-friendliness and safety. In 2012 the company launched the Instant Pot® Lux 6-in-1 Multi-Use Programmable Pressure Cooker, 6 quart – which was the most advanced pressure cooker available on the market at the time. The Lux 6-in-1 quickly became the category best seller on Amazon, leading the company to introduce the Lux 6-in-1, 5 quart version of the product, and later the Instant Pot® Duo 7-in-1 Multi-Use Programmable Pressure Cooker. Serving as a pressure cooker, slow cooker, rice cooker, yogurt maker, sauté/searing pan, steamer and warming pot all in one convenient small electric appliance. The Instant Pot® Duo catapulted to the top as the best seller across all categories on Amazon.com and remains the number one selling product by Instant Brands Inc.

In 2014 Instant Brands Inc. followed up with the Instant Pot® Smart Bluetooth, equipped with microprocessors and Bluetooth® technology that wirelessly connects, allowing users to program and monitor their cooking from mobile devices via an iOS or Android app. This advancement was a first in the electric pressure cooker category and marked the beginning of a new smart-cooking era. This introduction represented Instant Brands Inc. technology leadership into the next-level of consumer experience for the Instant Pot® communities.


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The Instant Pot® line of products are truly tools for a new lifestyle and especially cater to the needs of health-minded individuals, those with special dietary restrictions, the do-it-yourself food enthusiasts and anyone looking to save time in the kitchen while providing nutritious, well-balance meals. Today, the Instant Pot® product line-up includes the best-selling Duo Series, Lux Series, Duo Plus Series, Ultra Series, Smart Bluetooth®, Gem Multicooker and the Accu Immersion Circulator Sous Vide.

According to Dr. Robert Wang, founder and CEO of Instant Brands Inc., the company’s main goal is to make Instant Pot® known as providing the best kitchen experience by offering unsurpassed user interface design and connected technologies. As the company continues to develop and design new products, the world awaits the next advancements in home cooking, brought to you by Instant Pot®.


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